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Smarty Joins the USTRC


The United States Team Roping Championships welcomes Smarty as the official training machine of the 2023 season. Smarty is headquartered in Mt. Pleasant, Texas, with a satellite office in Stephenville.

Smarty has grown to be one of the top training tools used by many of the best team ropers in the industry. Ropers like Clay Tryan, Kaleb Driggers, Junior Nogueira, Luke Brown, and Ryan Motes all not only use Smarty roping dummies in their daily training but also constantly offer guidance and expertise to the development team at Smarty to make sure the end-users are getting the best training tools on the market and know how to use them for maximum gain in each practice session.

"There is nothing more rewarding than to see our customers, oftentimes our friends, succeed and reach their goals in our sport." Said Amanda Shaffer, VP of Business Development at Smarty. "If our training products are even just a small part of a ropers practice regime and that helps them gain more consistency and confidence and ultimately reach the pay window, that is when the whole team at Smarty knows we have done our job!"

Smarty is a brand that is synonymous with team roping, training, and practice but in recent months the company has branched out into other rodeo disciplines.

"We recently took on the steer wrestling market and created a great bulldogging training tool," Amanda said. "But where we really extended our comfort zone was when we started working with Ryan Mapston, 10X NFR qualifier to create the absolute best bronc riding practice machine in the world. This has been exciting for our entire team and offers a whole new realm of practice opportunities to young rodeo athletes who are working in the rough stock side of the arena."

Smarty is an extremely humble company that prides itself in the simple commitment to each individual roper, no matter the level. Both Smarty and the USTRC are family-focused organizations that pay close attention to the youth of the industry and want to constantly be cultivating the young cowgirls and cowboys who are the future of the sport.

For more information about Smarty Roping and training machines, we encourage all USTRC ropers to visit www.smartyroping.com.


Amanda Shaffer | VP of Business Development
amanda.shaffer@smartyroping.com
903-459-4869

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